Real life and Headshots and How to Be Awesome

I’ve written quite a few posts on the importance of your profile image (check them out here and here)—and last week, I saw my advice in action.  On the plane home from my shoot in the DC area, I sat next to a woman who worked in human resources.   As she was open about what she was doing, I watched her research and vet her list of candidates.  First, she searched for them on LinkedIn—checking out their profile, their skills and experience.  Then, she went to Facebook and checked out their profile there.  Yep, Facebook.  Evidently, it’s not quite dead yet.

How much did a professional headshot verses a non professional picture weigh into the search?  "That's someone who cares much about their professional image."

What can you learn from this real life experience?  Take a look at your social media channels.  Check yourself--look at it like your boss, a prospective employer or client would.  If it's questionable, lock it down--or better yet, remove it.  And make sure your profile, including your profile pics are up to date and professional, especially on LinkedIn.  Think of it as an investment.  In YOU.  

Whether you are actively looking for employment or not, remember that prospective employers, customers and clients are always looking at you.  Be sure that you are representing yourself well with a professional image no matter where you stand in your career.