New Year, New You: Time for a New Headshot?

Have you ever looked at a company website and wondered about the people that work there?  Do their head shots represent who they are as a company?  Do they tell the story about the company?  Or is a faceless website and in that case, as a customer, do you want to engage with them?  Aren't  the people who work at a company what makes the company most unique?

The web can make our world seem huge and impersonal, but seeing faces of humans can make it smaller, more personal, more friendly and more approachable.  Even the most traditional of companies can build more trust by showing dynamic and engaging portraits of their employees.

A professional headshot is the one of the most important elements in building your company brand--an important visual communication tool.  The more approachable, the more likely people will reach out to you or your business. Isn't that what you're looking for?

Is this the year you'll be updating your headshot?