I am a firm believer in connection. As in connecting in a portrait with the eyes.
As viewers, we are drawn in by the eyes. It's the eyes that create a feeling of connection for the viewer, making us feel like we "know" the subject. And that's important when it comes to business portraits and head shots. You WANT to connect with your viewer, make them FEEL like they already know you.
I like shooting portraits with connection--I feel like it's been a successful portrait session when I've gotten that expression with great eye connection with my subject.
That said, there is a time and a place for a portrait where the subject is not looking at the lens. As a viewer, we want to know what the subject is looking at outside the frame--if you don't show it, it can create intrigue--and if done right, we want to know more about this person. The images tend to be more candid, perhaps more charming and very natural.
Are these images usable for business? It completely depends on your business branding. Would it work for a banker? Maybe not, but maybe! For a creative or an entrepreneur? Most likely! It's all about your brand and who you are.
Whatever your brand, let's create a business portrait that will stand out!
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